For apps

Influencer marketing for apps

Find TikTok and Instagram creators in every country you sell in, reach out in their language, sign them online, and see the subscription revenue around each post.

Your first list of vetted creators is free. No credit card.

Why apps are different

Creator marketing for apps isn't e-commerce

Most influencer tools were built for online stores, where a link or a code closes the loop. An app's loop runs through the App Store.

The sale happens in the App Store

A creator's viewers search your app, install it and subscribe days later. Links and promo codes catch a fraction of that, so judging creators by codes alone undercounts the ones that work.

Every country is its own funnel

Price, language and competition change by market. A creator who sells in Germany tells you little about Brazil, so you need creators, and numbers, per country.

Short video is the channel

TikTok and Reels are where apps get discovered. The best posts can run again as Spark Ads or partnership ads, which is worth agreeing before the video goes live.

How it works

From the first search to the revenue, per market

  1. 01

    Find creators per market

    Describe your app and pick your countries. Trovaso searches TikTok and Instagram in each one, in its language, and the AI reads every profile against your ideal creator.

  2. 02

    Reach out in their language

    The first message is written in each creator's language. DMs go out from your account in one click, emails in bulk from your domain, with follow-ups until they reply.

  3. 03

    Agree the deal and sign

    Replies land in one inbox with a drafted answer and a fair price from your past deals. The contract covers the videos, the dates, reposts and Spark Ads use, and creators sign online.

  4. 04

    See the revenue around each post

    Connect RevenueCat, Superwall, Adapty or Stripe read-only. Every post sits on your daily revenue, per market, with the week after compared to the week before.

Revenue fromRevenueCatSuperwallAdaptyStripePaddleShopifyWooCommerceCSV or webhook

Before the video goes live

What to agree with an app creator

  • How many videos, on which platform, and the dates they go live.
  • That they show the app in use, and say where to download it.
  • Whether you can repost the video on your own accounts.
  • Whether you can run it as Spark Ads or partnership ads, for how many days, and that they send the authorization code.
  • How long each video stays up, and the #ad or paid-partnership label.
  • When they're paid: after the video is live, within 15 to 30 days, is the usual setup.

All of it is in our free influencer contract template.

Choosing a tool

How Trovaso compares

Database tools like Modash and Heepsy are built around search and Shopify sales. Trovaso searches live for your brief in each market, handles the outreach and the deal, and reads revenue from the subscription tools apps use.

FAQ

Influencer marketing for apps, answered

How do you measure influencer marketing for an app?

Per-user attribution is hard on iOS, and most viewers install later through the App Store search. What works is reading your revenue around each post, per country: Trovaso puts every post on your daily revenue from RevenueCat, Superwall, Adapty or Stripe and compares the week after with the week before. It's correlation, not attribution, and it says so, but it's enough to see which creators move the numbers and rebook them.

Which creators work best for apps?

Creators whose audience looks like your users, posting the kind of video your app fits: a routine, a tutorial, a before and after. Follower count matters less than whether their recent videos get views and real comments. Trovaso shows engagement and a sample of who comments on each profile.

Should I promote my app in several countries at once?

Testing a few markets in parallel is the fastest way to find where creators convert for you. Trovaso searches each market you pick in its own language, so you can compare countries with the same budget.

How much should I pay TikTok creators to promote my app?

It depends on the country, the creator's views and what you ask for: reposts and Spark Ads rights cost more than a single post. Trovaso suggests a price for each deal from the ones you've already closed, and you set the final number.

Do I need a contract with the creator?

Yes, especially if you want to run their video as an ad. Our free influencer contract template covers deliverables, payment, reposts, Spark Ads use and disclosure, and in Trovaso creators sign it online.

See which creators would sell your app.

Describe your app and get a first list of vetted creators in minutes. Free, no card.

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