Facts checked 16 October 2026

The best influencer marketing tools in 2027

Five tools for finding TikTok and Instagram creators, reaching them and measuring what they bring, compared on features and price. We make Trovaso, so it's first; every other entry says who it suits better than us.

Side by side

The five tools compared

FeatureTrovasoModashUpfluenceHeepsyCollabstr
Find creators on TikTok and InstagramYesYesYesYesPartly
YouTube creatorsNoYesYesYesYes
Search any country, in its languageYesPartlyYesPartlyPartly
AI reads every profile against your briefYesPartlyPartlyPartlyPartly
Audience demographicsPartlyYesYesYesYes
DM outreach in the creator's languageYesNoNoNoNo
Bulk email from your own domain, with follow-upsYesYesYesPartlyNo
Deals inbox with AI-drafted replies and pricesYesPartlyPartlyPartlyYes
Creator CRM: deliverables, posts, paymentsYesYesYesYesPartly
Contracts creators sign onlineYesNoPartlyPartlyNo
Pay creators through the platformPartlyYesYesYesYes
Revenue per post (RevenueCat, Stripe, Shopify…)YesPartlyPartlyYesNo
PriceFrom $79/moFrom $299/moCustom quote, 12-month contractFree plan, then from $89/moFree to browse, 10% per hire

Competitor details checked on 16 October 2026 from their websites and public reviews; each tool below links its full comparison with the sources. Spotted something out of date? Tell us.

1. Best for apps and small teams

Trovaso

Trovaso searches TikTok and Instagram live for your brief in each country you pick, reads every profile with AI, writes the DMs and emails in each creator's language, drafts replies and prices, has creators sign online and shows your revenue around every post.

Best for: App makers and small brand teams that want one tool from the first creator search to the signed deal and the revenue after each post.

Price: From $79/mo. Starter $79, Pro $179, Scale $419 a month, no minimum term. Your first list of vetted creators is free, without a card.

What it does well

  • DMs written in each creator's language and sent from your own account in one click; bulk email from your domain on Pro and Scale.
  • An inbox that drafts every reply and a fair price from your past deals; nothing goes out without your OK.
  • Contracts creators sign online, and revenue from RevenueCat, Superwall, Adapty, Stripe or Shopify next to every post.

Where it falls short

  • YouTube creators: Not yet.
  • Audience demographics: A sample of who comments, not full age, gender and location breakdowns.
  • Pay creators through the platform: Tracks what's paid and due; you pay creators directly.
Try Trovaso free

2. Best creator database

Modash

Modash is a Shopify-first influencer platform for in-house brand teams: search across a database of 380M+ Instagram, TikTok and YouTube creators with detailed audience data, then email outreach, a CRM, content tracking and creator payments.

Best for: Brands that want to filter a very large creator database by audience, and Shopify stores that want codes and payouts in one place.

Price: From $299/mo. Essentials $299 and Performance $599 a month ($199 and $499 billed yearly), with monthly caps on opened profiles and email unlocks. 14-day free trial.

What it does well

  • Audience data reviewers find more accurate than other tools they compared.
  • Powerful filters over a very large database.
  • Automatic content tracking, Stories included, without the creator signing up.

Where it falls short

  • Price: reviewers call it expensive for a startup and per profile opened.
  • Monthly caps on opened profiles and email unlocks; the entry plan can run out for larger gifting programs.
  • No built-in contracts: its own guide sends you to a template and DocuSign.
Trovaso vs Modash, in full →

3. Best for e-commerce at scale

Upfluence

Upfluence is an all-in-one influencer and affiliate platform for e-commerce brands and agencies: a multi-platform creator database, email outreach, sales tracking and creator payouts, sold on a custom-quoted 12-month contract.

Best for: E-commerce brands and agencies running big influencer and affiliate programs, with the budget for an annual contract.

Price: Custom quote, 12-month contract. Not published. Third-party reports put it from about $400 to $480 a month per module, plus extra seats and onboarding.

What it does well

  • A large creator database across six platforms.
  • Deep e-commerce integrations (Shopify, WooCommerce, Amazon) with no commission on tracked sales.
  • Live Capture spots creators among your existing customers.

Where it falls short

  • The 12-month minimum term and auto-renewal are the most common complaint in its Trustpilot reviews.
  • There's no public pricing: you need a demo for a quote, and modules, extra seats and onboarding fees add up.
  • Some users report weak results for the spend, with low reply rates.
Trovaso vs Upfluence, in full →

4. Best database on a budget

Heepsy

Heepsy is a creator search tool for small and mid-size brands and agencies: a 20M+ creator database across Instagram, TikTok, YouTube and LinkedIn, with filters, email outreach, a light CRM, payments and Shopify sales tracking.

Best for: Small brands and agencies that want a searchable creator database, YouTube included, from a free plan up.

Price: Free plan, then from $89/mo. Starter $89, Plus $199, Advanced $299 a month ($69, $149, $229 billed yearly). Contact details from the Plus plan.

What it does well

  • Easy to learn and use.
  • Good search filters that save research time.
  • Fake-follower and authenticity screening.

Where it falls short

  • Several Trustpilot reviews complain about being billed after cancelling, with no refund.
  • Key features (contact details, payments, audience filters) are locked to the Plus plan and up.
  • Some reviewers find the data looks scraped and out of date.
Trovaso vs Heepsy, in full →

5. Best marketplace

Collabstr

Collabstr is an influencer and UGC marketplace: creators list priced packages, brands buy them or post a brief, and payment sits in escrow until the content is approved. Brands pay a 10% (or 5%) fee per hire and creators pay 15%.

Best for: Brands that want to buy fixed-price posts and UGC from creators who listed themselves, with payment held in escrow.

Price: Free to browse, 10% per hire. Pro $299 and Premium $399 a month ($249 and $333 billed yearly) add campaigns and tracking; Premium cuts the fee to 5%. Creators pay 15% on top.

What it does well

  • Easy to use, from first contact to delivery.
  • Payment held in escrow until you approve the content.
  • Transparent package prices on each creator's profile.

Where it falls short

  • Brand reviews on Trustpilot describe creators who never delivered or stopped answering, and refunds that were hard to get.
  • Some reviewers found profiles that looked fake or inactive.
  • Fees on both sides (10% from the brand, 15% from the creator) and a $299 plan to post campaigns.
Trovaso vs Collabstr, in full →

Before you pick

How to choose

  • Database or live search: a database lets you filter millions of profiles yourself; a live search finds creators posting now for your brief, and reads them for you.
  • How you'll reach out: on TikTok and Instagram most creators answer DMs before email, and creators abroad answer more in their own language.
  • What happens after the reply: price talks, contracts and payments are where most of the hours go, and where tools differ most.
  • How you'll measure: codes and links undercount, especially for apps. Check that the tool reads your real sales, and says what is correlation.
  • Price and term: some tools are monthly, some quote a 12-month contract, marketplaces take a fee on each hire.

FAQ

Influencer marketing tools, answered

What is the best influencer marketing tool in 2027?

It depends on the job. For apps and small teams that want search, outreach, deals, contracts and revenue in one place, Trovaso. For filtering a very large creator database by audience, Modash. For large e-commerce influencer and affiliate programs, Upfluence. For a database on a budget, Heepsy. For buying fixed-price posts and UGC, Collabstr.

What is the cheapest influencer marketing tool?

Heepsy and Collabstr are free to start: Heepsy has a free plan to browse creators, and Collabstr is free to browse and takes 10% on each hire. Among the full platforms Trovaso starts at $79 a month and your first list of creators is free; Modash starts at $299 a month and Upfluence quotes yearly contracts.

Which influencer marketing tool is best for apps?

Trovaso is built for apps: it searches each country you sell in, in its language, and reads your revenue from RevenueCat, Superwall, Adapty or Stripe around every post, per market. The others are built mostly around e-commerce and Shopify.

Which tools let you DM creators on TikTok and Instagram?

Of the five, only Trovaso writes the DMs for you; you send each one from your own account in one click, so there's no ban risk from automation. Modash, Upfluence and Heepsy reach creators by email, and Collabstr through its marketplace chat.

Is this list biased?

We make Trovaso, so yes, it's first. Every other tool's facts come from its own website and public reviews, checked on the date shown, and each entry says who it suits better than us. If something is out of date, write to team@trovaso.com.

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